Keeping Our Valued Customers Happy – Business Intelligence 101

At some point, a customer will complain. Dissatisfaction can occur for a wide variety of reasons; it could be the company’s fault or the customer’s misunderstanding, but all complaints need to be resolved in a satisfactory manner. Sometimes, the customer just wants to make sure that he or she is heard.

As a company, we learn to understand the importance of keeping our valued customers happy; after all, a happy customer usually means a repeat customer.

There are 5 kinds of issues to anticipate as a customer service or sales professional:

1.RUDE OR INDIFFERENT CUSTOMER SERVICE REPS

This is very common; Case in point: You call a company to place an order and the customer service representative on the other end of the line is acting like they cannot wait to finish the call or is downright rude. To prevent this from happening in Afrimash, we know it is crucial to understand how words can fuel the fire of a customer’s anger.

For example, saying “it’s not our fault” is never acceptable under any circumstance. Furthermore, if a customer calls your live support line to complain about why their package was not handled well by a delivery driver; instead of saying you cannot control the actions of each of your drivers, empathize with the customer, apologize for what has transpired, and offer to send them a replacement.

2. LONG WAIT TIMES

Dealing with seemingly endless wait times is another common customer complaint. To make customers’ overall brand experience a positive one, we avoid placing them on hold for upwards of 15 minutes or longer.

3. HANDLING THE PHONE FROM ONE PERSON TO THE NEXT

Customers just want straight answers and to feel like their complaints are being dealt with, rather than just passed off. Go the extra mile and it will go a long way to resolve any issues. Thus, we ensure our customer care agent are knowledgeable to answer all questions

4. NOT GETTING EXACT PRODUCT ORDERED FOR

Maybe the product is what the customer needs, but the customer just doesn’t know how the product works. Explain how to use the product. If the customer was mistaken, offer to let them return the product and exchange it for one more in line with what they need.

5. REVERT BACK ON TIME

If issues are particularly thorny and take time to solve, customers want to be kept up-to-date on what’s being done to resolve the issue at hand. This is why at Afrimash, we ensure to proactively stay in contact with our customers when new updates arise.

Remember, Happy Customers are Loyal Customers

Because consumers are the lifeblood of our business, it’s certainly worth knowing and understanding what typically frustrates them while interacting with them and what steps we can take to resolve or prevent these issues altogether.

At Afrimash, we have a set of a friendly, helpful and empathetic customer support team, along with maintaining policies that prevent long wait times, and that is why we’re certain to bring smiles to our customers’ faces and see them return again and again.

We will be happy to hear your thoughts

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